Fluid Film has enjoyed a cult-like following among auto-body professionals for generations, particularly in the snowy Northeast United States where winter road salt wreaks havoc on undercarriages. The highly effective rust...
Read MoreSENCO, one of the world’s leading pneumatic tool makers, had revolutionized the industry with the launch of its cordless nailers and auto-feed screwdrivers. In 2020, both lines were due for...
Read MoreFounded in the late 1800’s, the Grandpa Soap Co. had established a distinctive brand presence among devoted users of natural/organic bath products. But a new generation of shoppers had limited awareness of its product line,...
Read MoreSpyder started out as a small maker of unconventional, innovative tools, such as a scraper attachment for reciprocating saws and a hole saw that ejects wood cores with the push of...
Read MoreHexion, a global manufacturer of resins and adhesives for the wind energy industry, was introducing a series of breakthrough products for wind turbine rotor blade components. The challenge was to...
Read MoreGorilla Glue had already garnered national attention for their original polyurethane glue product when the company asked us to help them launch five new ones, in just ten months’ time....
Read MoreGreenMantra Technologies is a growing clean-tech company that uses proprietary processes to upcycle plastics into value-added specialty polymers. The company planned to exhibit their innovative yet relatively unknown technology at...
Read MoreBeef was in the news – and it was often bad news. Stories about obesity, e. Coli, pink slime and antibiotic resistance created a negative perception. But Laura’s Lean Beef...
Read MoreSpyder Products was firmly entrenched as a critical tool brand partner with Lowe’s, serving their professional contractor customer base. After several major line extensions and new product launches in recent years, Spyder’s sales were...
Read MoreSENCO has long held a reputation as a manufacturer of high-quality pneumatic tools and made-in-the-USA fasteners. However, the company’s user base largely consisted of loyal, legacy customers — woodworkers and...
Read MoreFRCH, a global design and architectural firm, wanted to boost its visibility among merchandising and design staff and key decision makers at a wide range of retailers and hospitality companies. They sought...
Read More