FRCH, a global retail design and architecture firm, wanted to boost visibility and capitalize on an upswing in retail construction following the 2008 recession. The company sought to develop a distinct FRCH story that would help the firm turbocharge media publicity and stand out in its trade universe.
Freeman designed a two-pronged plan combining blocking and tackling with big-picture thinking. Our goals were to land quick coverage of FRCH’s signature projects in high-profile industry publications, and to establish long-term positioning of the firm as thought leaders in the arena of retail space design.
We pitched targeted trade publications and 3rd party influencers with in-depth project profiles of some of the most inspiring retail environments FRCH has created. We developed a series of bylined opinion articles on several timely, industry topics and shopped them to media outlets we knew were looking for outside content contributions.
We delivered outstanding exposure for FRCH, including thought leadership articles in Chain Store Age and Commercial Construction and Renovation. We landed a four-page editorial spread in DDI, and project profiles in publications such as QSRWeb, America’s Duty-Free & Travel Retailing and VM&SD. We also had the firm’s CEO profiled in the Cincinnati Business Courier.