Building Products

Can polyurethane glue, pneumatic tools and recip saw accessories be attention-grabbing? It depends on the stories you tell about them. We’re experts at creating captivating brand narratives, generating publicity and fostering enthusiast communities for building products and tools.

Pain Points

Lots of building products offer positive benefits, but few are able to break through marketplace complacency and establish a brand connection with consumers. The key is content. Freeman has decades of experience uncovering the core messages that will resonate with consumers and conveying them through media coverage and social media channels.

Our Solution

Freeman Communications offers an end-to-end solution for getting the word out. Our content experts speak the distinctive language of building professionals and serious DIYers. We know what kinds of content resonate with them. In addition, we’re experts at enrolling the media, celebrities and other influencers in our communications efforts, trading on their credibility and popularity across traditional and social media.

Featured case studY

Putting the air back into a deflated tool brand

Read the Case Study