GreenMantra Technologies is a growing clean-tech company that uses proprietary processes to upcycle plastics into value-added specialty polymers. The company planned to exhibit their innovative yet relatively unknown technology at Compounding World Expo, a global conference focused on the plastics processing industry. With limited company awareness, the challenge was to build interest and traffic to their exhibit, procure executive speaking engagements and generate prospect leads measurably and cost-effectively. Freeman was tasked with developing a plan to “seed the ground” before the conference and support GreenMantra’s presence at the Expo.
Strategy
To supplement our news release and media outreach, Freeman proposed a two-week, pre-show content campaign to overview key product benefits. We also invited attendees to meet with GreenMantra’s executive team to learn more about its advances in sustainable plastics processing. Freeman’s digital team used LinkedIn’s Campaign Manager and Compounding World Expo’s attendee list to build a global advertising audience of approximately 47,000 LinkedIn members.