Kirk’s Natural | Integrated Campaign

by mike freeman on 5 April 2021

Kirkʼs, a natural soap brand, was celebrating 180 years of business and wanted to find a way to thank established customers for their loyalty and elevate the company’s profile with a broader audience. Concurrently, they wanted to drive an increase in retailer demand.


Freeman developed a promotional campaign centering on a $5,000 bathroom remodel sweepstakes to generate buzz around the brand’s 180th anniversary. The main component was an extensive social media advertising campaign to drive sweepstakes entries, brand awareness and engagement across Facebook, Instagram and Pinterest. Freeman developed the sweepstakes mechanics, rules and legal requirements, and designed the landing page and marketing collateral for the sweepstakes. Our digital team developed prospect audiences on the social advertising platforms, then published an array of effective ads to drive traffic to the landing page. We partnered with popular lifestyle influencers and pitched the giveaway to traditional media outlets to help spread the word.